10% For Equality

We believe equality is non-negotiable. By dedicating 10% of profit to human rights and education programs that create pathways to equality, we're working toward a world where we all have access to the education and resources necessary to pursue our dreams.

HERO is more than just a backpack: its a movement, a statement, a commitment to inclusion & empowerment. Its a global tribe of heroes that spread positivity, stand up for equality, and always got your back. 

On a national level, HERO supports the ‘Speak Truth to Power’ human rights education program run by RFK Human Rights. This program teaches youth in high school and college how to speak out against injustice.

On an international level, HERO supports She’s The First, which mobilizes students and young professionals to join the movement for gender equality, and provides scholarships for girls in developing countries to be the first in their families to graduate high school.

Above: She's The First NYU students. Photo by @StoryAndGoldPhoto


Specialty Initiatives:

In response to Hurricane Harvey, we launched a buy-one-give-one HERO FOR HOPE campaign while Houston was still underwater.  We partnered with Houston-based nonprofit the Rick Anthony Athletic Foundation to provide backpacks and school supplies to families displaced by Hurricane Harvey.

In addition to supplies, the victims of the storms need hope. We wanted to share inspiring messages of hope with the victims of the storm as well, so we walked around Times Square and asked New Yorkers to write a letter of hope that we put inside each backpack:

“Being downtown Houston, Harvey literally hit home for us. The chaos of a national disaster puts children at a high risk for anxiety and depression. Partnering with HERO gives us the opportunity to uplift these children in their time of greatest need, while providing a product of dire need,” said Taylor Darnell, Founder & President of RAAF.
For each backpack purchased, a HERO backpack was filled with school supplies and given to a victim of the storm. Our goal was to provide a backpack to each of the 349 students at the Port Houston Elementary school, one of the most poverty-stricken schools in Houston. So far, we've donated 70 backpacks. 

Want to support, but already have a backpack? 

You can purchase one directly for a child in Houston. Just put the RAAF address, listed below, in the shipping section at checkout, and we will send two backpacks on your behalf. 

RAAF 405 Main St., Houston, Texas 77003 

About RAAF:

RAAF was founded in memory of Rick Anthony, who passed away at the age of 17, a victim of a hit and run drunk driver. As a Texas State Champion Wrestler, Rick was an all-star athlete. While he excelled in athletics, he struggled in academics, due to Dyslexia and Attention Deficit Disorder. Never one to let this diagnosis hold him back, Rick inspired strength in everyone around him. With his spirit, RAAF advocates for children struggling with learning disabilities. In Rick's words: Dream big, Live bigger. 

Local Programs:

We're committed to giving back on a local scale as well. 

In the 2016-2017 school year, and again for the spring 2018 semester, we partnered with High School of the Fashion Industries (HSFI), a New York public school where 76% of the students live below the poverty line, yet 91% of students graduate and 82% continue on to college. 

At HSFI, we taught workshops, sponsored a design competition, brought entrepreneurs & industry leaders to the school for a panel discussion, and donated product. 

Above: Our founder Alissa with the winning mood board design contest at HSFI.

To nominate other schools or education-based nonprofit organizations for us to partner with, please email giving@herobackpacks.com.

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