HERO for Human Rights

November 09, 2016

HERO for Human Rights

 In the lead-up to the election, we wanted to take a stand for human rights. 

So we partnered with Robert F. Kennedy Human Rights and designed a special backpack: the 'vintage Americana.' 

With a subtle, star-spangled pattern over navy and tan backpacks with rooibos red zipper pulls, the backpack honors Robert Kennedy's vibrant spirit. 

It also carries his dream of a just and peaceful world. Robert Kennedy said we can change history with hundreds of small, courageous acts. The ‘vintage Americana’ collection embodies this powerful concept.

Ten percent of profit from the 'vintage Americana' backpacks supports the Speak Truth to Power human rights education program. 

Based on the United Nation’s principles of human rights education, the ‘Speak Truth to Power’ curriculum is taught to millions of students around the world. The program creates a global citizenry dedicated to the highest standards of justice and equality.

This partnership kicks off a greater giving initiative for HERO NEW YORK, which will address the United Nations’ 17 sustainable development goals, in partnership with the One for All campaign led by PVBLIC Foundation, Mekanism, Creative Science Labs, Sharemeister and Exit 10, along with the United Nations. The ‘vintage Americana’ backpack falls under SDG 16: Promote Peace and Justice.



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