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1005 Langley St

Victoria, BC V8W 1V7

1005 Langley St

Victoria, BC V8W 1V7

Mon-Fri, 9am-5pm

When I was a little girl, a moment of kindness changed my life forever.

As a Russian immigrant, I didn’t speak any English when I started school.

I was too young to understand the language barrier. All I knew was that that no one wanted to talk to me. I felt invisible, until one day, a friend drew a superhero inside my backpack, and a hero ignited in me.

Today, every HERO backpack includes a HERO card that shares an inclusive and empowering story to show you that no matter where you've come from, you have the power to change the world.

- Alissa Sandra Baier-Lentz, HERO's Founder

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Kindness rules. What makes you different, makes you super.

People think being a hero requires a grand gesture. But the smallest acts of kindest make the biggest difference. A smile connects us. Words of encouragement instill confidence. And a big enough hug can get us through even the toughest days. 

Inside each HERO backpack, we place an inspiring message. So in any moment of fear or doubt, your hero can be with you, pushing you forward, towards your dreams.

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Buy a backpack. Give a day of school.

We want everyone to achieve their dreams. But most dreams require an education. Each HERO backpack that you purchase provides one day of tuition for a girl who will be the first in her family to graduate.

We’ve partnered with She’s The First, a non-profit that provides scholarships, mentorship, and resources to girls across eleven low-income countries. 

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Catch our HEROES in action.

Some heroes wear capes. Ours just happen to wear backpacks.

From the #HEROTRIBE on Instagram

Join the HERO Tribe.

Sign up and be the first to hear about our special offers and discounts.