When I was a little girl, a moment of kindness changed my life forever.
As a Russian immigrant, I didn’t speak any English when I started school.
I was too young to understand the language barrier. All I knew was that no one wanted to talk to me. I felt invisible, until one day, a friend drew a superhero inside my backpack, and a hero ignited in me.
Today, every HERO backpack includes a HERO card that shares an inclusive and empowering story to show you that no matter where you've come from, you have the power to change the world.
- Alissa Sandra Baier-Lentz, HERO's Founder